- Last Updated: 11:49 AM, May 31, 2012
- Posted: 11:44 PM, May 30, 2012
Apple hopes developers want their iTV.
The company is expected to show off software at its June 11 developers conference that could be a window into what an Apple TV will look like.
Also, CEO Tim Cook excited Apple fans this week by discussing the prospect of a new product line, setting off a new round of Wall Street speculation on the Apple TV.
Gene Munster of Piper Jaffray said Apple could announce the TV by early December, causing a freeze in purchases of TVs made by other manufacturers before the iTV ships in early 2013.
Fresh hints could come at Apple’s Worldwide Developers Conference, according to Brian White of Topeka Capital Markets.
“The company will need to provide developers with a head start to develop specific applications for the device,” White wrote in a note to the company’s investor clients.
The flat-screen version could come in sizes ranging from 42 inches to 52 inches, costing between $1,500 and $2,000, almost twice as much as the typical Internet TV, Munster has said.
The iTV also is expected to come with the Siri voice-activated controls like the iPhone 4S.
Apple has been in talks with a number of major networks and studios about streaming content over the Web, which would bypass cable companies’ living-room domination.
Cook, speaking at the All Things D conference in Rancho Palos Verdes, Calif., said Apple was working on “incredible” products, and talked about the company’s TV flirtations.
“This is an area of intense interest for us,” Cook said. “We are going to keep pulling the string and see where this takes us.”
Some analysts believe owning a piece of the flat-screen market could add another $10 billion to Apple’s annual sales, which were $108.6 billion in fiscal 2011 ended Sept. 30.